Course curriculum

  • 1

    Module 1: Structure Creates Freedom

    • Welcome to À La Carte Made Easy

    • The Ferrari vs. Toyota Reality

    • What Is an À La Carte Model

    • Who This Model Is (and Isn’t) For

    • Why Minimums Protect Your Energy
  • 2

    Module 2: Pricing & Profit Clarity

    • Designing Your À La Carte Menu

    • Transparent Pricing Builds Trust (and Boundaries)

    • Should You Offer Rentals?

    • Pricing Structure for Profit

    • Labor, Delivery & Additional Services

    • The Floral Blueprint Walkthrough (Part 1)

    • The Floral Blueprint Real Wedding Walkthrough (Part 2)

    • Module 2 Resources
  • 3

    Module 3: Client Expectations & Boundaries

    • Setting Your Service Scope

    • Contracts & Written Agreements

    • Communication Boundaries

    • Educating Clients Early

    • Managing Changes & Scope Creep

    • The Client Communication Framework

    • Designer’s Choice & Seasonal Expectations

    • Policies That Protect You

    • Before You Move On

    • Module 3 Resources
  • 4

    Module 4: Streamlining Inquiries & Bookings

    • Build Your Client Journey

    • Your Initial Inquiry Response

    • Automating Follow-Ups & Preventing Ghosting

    • Discovery Calls That Convert

    • Deposits & Booking Confirmation

    • Vision Questionnaire & Client Intake

    • Mood Boards & Design Alignment

    • Before You Move On

    • Module 4 Resources
  • 5

    Module 5: Production Systems & Event Logistics

    • Order Fulfillment Systems

    • Organizing Orders for Production Week

    • Standardizing Hard Goods & Vessels

    • Packing & Transporting Florals

    • Setup Fees & Delivery Pricing

    • Strike Fees & Event Breakdown

    • Mock-Ups as an Optional Add-On

    • Policies That Protect Your Business

    • Creating Repeatable Systems

    • Module 5 Resourses
  • 6

    Module 6: Marketing & Scaling Your À La Carte Service

    • Where to Market Your À La Carte Service

    • Creating Portfolio Content From Past Orders

    • How to Ask for Powerful Testimonials

    • Creating Marketing Materials (Service Guides & Brochures)

    • Launching Your À La Carte Floral Service

    • Your First 30 Days After Launch